Consulting & Marketing Agency

AlcoHome 酒 点 食 分 Premium Wine Brand Services

让精品酒文化融入日常。 Bringing fine wine culture into everyday life.

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About Us

关于我们Who We Are

一支用专业与真实,为精品酒品牌讲好中国故事的小团队。A small team telling authentic stories for premium wine brands in China.

酒点食分(AlcoHome China)专注精品酒品牌服务,深耕葡萄酒、烈酒、清酒三大品类。我们连接中外名庄、新锐品牌与进口酒商,以专业赋能、精准链接为核心,提供品牌营销、账号代运营与教育认证服务。 AlcoHome China specializes in premium alcohol brand services across wine, spirits and sake. We connect renowned global wineries, emerging brands and importers — offering brand marketing, account operation and certified education.

我们服务的对象,是真正尊重风土与时间的人——从波尔多名庄到独立酒商,从新锐品牌到进口商。我们相信:好酒值得被认真讲述,而讲述本身,就是一门手艺。 We work with those who truly respect terroir and time — from Bordeaux estates to independent merchants. We believe every fine wine deserves to be told well.

采用"小而精"的服务模式,创始团队直接参与核心项目,快速响应,让每一分预算都花在刀刃上。 A "small but refined" model — our founders work directly on every project, responding fast with solutions that fit your budget and goals.

Kevin Lin
Founder · COO
蔺雷 Kevin Lin
创始人 · 运营总监Founder & Chief Operating Officer
  • 原拉菲罗斯柴尔德集团品牌大使Ex-Brand Ambassador, DBR Lafite
  • 原智利酒王蓝宝堂中国品牌总监Ex-China Brand Director, Clos Apalta
  • WSET III 高级品酒师WSET Level 3 Advanced
  • 十余年进口葡萄酒品牌建设经验10+ years in imported wine branding
Joe Ma
Co-Founder · Education Director
马钊 Joe Ma
联合创始人 · 教育总监Co-Founder & Education Director
  • WSET 葡萄酒与烈酒 Diploma(最高级)WSET Wine & Spirits Diploma
  • 波尔多葡萄酒学校授权讲师Certified Educator, Bordeaux Wine School
  • 布鲁塞尔国际葡萄酒大赛评委Jury, Concours Mondial de Bruxelles
  • WSET 清酒三级(最高级)认证WSET Sake Level 3
Brand Marketing

品牌营销Brand Marketing

从账号代运营到渠道与内容传播——我们把品牌的每一次亮相,都做成与消费者的一次深度对话。From account operation to trade and content — every brand moment becomes a dialogue with consumers.

01

账号代运营Account Operation

我们的核心业务Our Core Service

公众号 / 视频号 / 抖音 / 小红书 全平台代运营,从内容策划、日常发布到粉丝运营与数据分析。Full-platform operation for WeChat, Douyin and Xiaohongshu — strategy, content, publishing and analytics.

  • 品牌内容规划与创作Content strategy & creation
  • 平台账号日常运营Daily account operation
  • 私域与社群激活Private-domain activation
  • 数据复盘与策略迭代Data review & iteration
02

数字与渠道推广Digital & Trade

精准触达目标人群Precise Reach

线上数字营销与线下渠道活动联动,让品牌在目标人群中精准触达。Digital and offline trade marketing, linked to reach the right audience with precision.

  • 直播带货与直播内容策划Livestream commerce & content
  • 电商平台运营(抖音 / 京东)E-commerce operation (Douyin / JD)
  • KOL / KOC 种草与效果投放KOL seeding & performance ads
  • 大师班 · 品鉴会 · 酒庄游Masterclass · tasting · winery tour
03

品牌内容与传播Storytelling & PR

真实的镜头与文字Authentic Visuals & Words

用真实的镜头与文字,讲述品牌与风土的故事,建立品牌叙事与行业影响力。Tell your brand and terroir stories with authentic film and words, building narrative and influence.

  • 品牌视频与图文内容制作Brand video & content production
  • 庄主专访 · 媒体品鉴会Winery owner interviews · media tasting
  • 公关与媒体传播PR & media relations
  • 行业展会与赛事报道Trade fair & competition coverage
Selected Cases

案例精选Selected Cases

镜头对准品牌的每一个高光时刻,我们只是那个认真的记录者。We point the lens at our clients' finest moments — and simply record them well.

Education & Certification

教育认证Education & Certification

作为 WSET 官方授权合作伙伴,我们提供线上线下结合的认证课程,覆盖从入门到进阶的完整学习路径——葡萄酒、清酒与产区专项课程。As an authorized WSET partner, we offer certified courses combining online and offline learning — from foundation to advanced, covering wine, sake and regional programs.

课程讲师均具 WSET Diploma 级专业认证与多年行业实践,学到的不仅是知识,更是与酒的相处之道。Our educators hold WSET Diploma-level credentials with years of industry practice — you learn not just knowledge, but a way of living with wine.

WSET葡萄酒与烈酒Wine & Spirits WSET清酒三级Sake Level 3 Bordeaux官方课程Official Course Rioja官方认证Official Program NZ官方认证Wine Certification Madeira产区课程Region Course Germany葡萄酒基础Wine Foundation Sommelier侍酒师课程Course
Resources & Strengths

资源与优势Resources & Strengths

十余年行业深耕,把渠道、媒体、客户与资质,织成一张可用的网。A decade in the industry, woven into a network of channels, media, clients and credentials.

01

渠道资源Channels

电商(抖音 / 京东)+ 线下(米其林餐厅 / 酒展)+ 社群全渠道覆盖。E-commerce, Michelin restaurants, wine fairs and communities — full coverage.

02

媒体资源Media

20 万 + 全平台粉丝,酒类头部媒体深度合作,内容自带流量。200,000+ followers across platforms, deep partnerships with leading wine media.

03

客户资源Clients

覆盖葡萄酒 / 烈酒 / 清酒全品类,合作拉菲、玛歌、白马、平古斯等国际名庄。Full category coverage — working with Lafite, Margaux, Cheval Blanc, Pingus and more.

04

资质资源Credentials

WSET / 波尔多等 8 大官方认证课程与教育体系。WSET and Bordeaux — 8 official certified courses & education systems.

Clients & Partners

客户与伙伴Clients & Partners

与时间站在一起的品牌,是我们的同行者。Brands that stand with time are our companions.

DBR Lafite拉菲
Château Margaux玛歌
Château Cheval Blanc白马
Château Pavie帕维
Clos Apalta蓝宝堂
Lapostolle拉博丝特
Catena Zapata卡帝娜
Dominio de Pingus平古斯
Perrot-Minot佩罗米诺
Luce麓鹊
Henri Giraud亨利吉罗
Long Dai珑岱
Château Brane-Cantenac布朗康田
Yering Station雅拉谷
Corney & Barrow科尼伯乐
Pernod Ricard China保乐力加
Penin Guide佩宁指南
Bettane+Desseauve贝丹德梭
Vinexpo葡萄酒展
Prowein葡萄酒展
Our Wine Selection

我们的酒Our Wines

我们把好的酒庄、好的年份,装进自己的选酒单里——在这里,遇见我们精心挑选的精品酒。We have curated our own selection of fine wines — the wineries and vintages we believe in.

精品酒零售 · 小程序商城 · 企业团购Fine wine retail · Mini Program · Corporate orders

酒点食分小程序码

📱 手机扫码进入小程序商城Scan with WeChat to enter our store

进入小程序商城Enter Our Store

手机微信内点击按钮直接跳转小程序。On mobile WeChat, the button opens the mini program directly.

Contact Us

联系我们Contact Us

无论您是品牌方、进口商,还是想找好酒的同行——欢迎来聊。Whether you are a brand, an importer, or a wine lover — let's talk.

合作伙伴 · B 端For Partners

品牌方 / 进口商 / 国际名庄For Brands & Importers

账号代运营、整合营销、教育认证——不论您是国际名庄、新锐品牌还是进口商,我们都能找到合适的合作方式。Account operation, marketing and education — we work with renowned wineries, emerging brands and importers alike.

合作伙伴(精选)Selected Partners

DBR Lafite · Château Margaux · Clos Apalta · Château Pavie · Dominio de Pingus · Corney & Barrow · Pernod Ricard China · Penin Guide · Bettane+Desseauve · Vinexpo

国内外账号Social Channels

国内 · 公众号 / 视频号 / 抖音 / 小红书 / B站 / 微博 — 酒点食分
国际 · Facebook / Instagram / YouTube / TikTok / X — AlcoHome China
China · WeChat Official Account / Channel / Douyin / Xiaohongshu / Bilibili / Weibo — AlcoHome
Global · Facebook / Instagram / YouTube / TikTok / X — AlcoHome China

联系方式Contact

📞 1326 433 6330(电话 = 微信)
📍 北京 · 广渠门
🕐 周一至周五 · 9:00 – 18:00
📞 +86 1326 433 6330 (WeChat same)
📍 Beijing, China
🕐 Mon – Fri · 9:00 – 18:00

买酒的人 · C 端For Wine Lovers

精选酒单 · 零售 · 团购Selected Wines

扫码进入小程序商城,或加我们微信一对一聊聊酒。Scan to enter our store, or add us on WeChat for a chat.

小程序码

扫码进入小程序商城Scan for our store

微信加好友

扫码加微信好友Add us on WeChat

买酒咨询 · 电话 / 微信Wine Enquiries · Tel / WeChat

1326 433 6330