Consulting & Marketing Agency

AlcoHome 酒 点 食 分 Premium Wine Brand Services

让精品酒文化融入日常。 Bringing fine wine culture into everyday life.

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About Us

关于我们Who We Are

一支用专业与真实,为精品酒品牌讲好中国故事的小团队。A small team telling authentic stories for premium wine brands in China.

酒点食分(AlcoHome China)专注精品酒品牌服务,深耕葡萄酒、烈酒、清酒三大品类。我们连接中外名庄、新锐品牌与进口酒商,以专业赋能、精准链接为核心,提供品牌营销、账号代运营与教育认证服务。 AlcoHome China specializes in premium alcohol brand services across wine, spirits and sake. We connect renowned global wineries, emerging brands and importers — offering brand marketing, account operation and certified education.

我们服务的对象,是真正尊重风土与时间的人——从波尔多名庄到独立酒商,从新锐品牌到进口商。我们相信:好酒值得被认真讲述,而讲述本身,就是一门手艺。 We work with those who truly respect terroir and time — from Bordeaux estates to independent merchants. We believe every fine wine deserves to be told well.

采用"小而精"的服务模式,创始团队直接参与核心项目,快速响应,让每一分预算都花在刀刃上。 A "small but refined" model — our founders work directly on every project, responding fast with solutions that fit your budget and goals.

Kevin Lin
Founder · COO
蔺雷 Kevin Lin
创始人 · 运营总监Founder & Chief Operating Officer
  • 原拉菲罗斯柴尔德集团品牌大使Ex-Brand Ambassador, DBR Lafite
  • 原智利酒王蓝宝堂中国品牌总监Ex-China Brand Director, Clos Apalta
  • WSET III 高级品酒师WSET Level 3 Advanced
  • 十余年进口葡萄酒品牌建设经验10+ years in imported wine branding
Joe Ma
Co-Founder · Education Director
马钊 Joe Ma
联合创始人 · 教育总监Co-Founder & Education Director
  • WSET 葡萄酒与烈酒 Diploma(最高级)WSET Wine & Spirits Diploma
  • 波尔多葡萄酒学校授权讲师Certified Educator, Bordeaux Wine School
  • 布鲁塞尔国际葡萄酒大赛评委Jury, Concours Mondial de Bruxelles
  • WSET 清酒三级(最高级)认证WSET Sake Level 3
What We Do

我们能做什么What We Do

四个板块,沿着品牌在中国市场的成长路径依次展开——从进入前的「路线图」,到被消费者看见、被渠道推荐、被行业记住。Four services along a brand's growth journey in China — from roadmap to visibility, recommendation and memory.

01

市场咨询Consulting

把未知变成路线图From unknown to roadmap

帮品牌方在进入中国前,把「未知」变成「路线图」。We turn "the unknown" into a roadmap before you enter China.

  • 市场洞察与趋势分析 · IWSR 等权威数据Market insight & trend analysis
  • 品牌定位与产品规划 · 为中国定制产品与价格带Brand positioning & product planning
  • 渠道与分销策略 · 经销商网络与合规Channel & distribution strategy
  • 0→1 市场进入路线图 · 分阶段落地0→1 market entry roadmap
02

数字营销Digital Marketing

让消费者在手机里遇见你Meet your brand in the phone

让中国消费者在手机里遇见你的品牌。Meet your brand in the palm of Chinese consumers.

  • 社交媒体代运营 · 视频号 / 抖音 / 小红书 / 公众号Social media management
  • 电商平台代运营 · 抖音 / 京东旗舰店E-commerce management
  • 直播带货 · 策划执行与主播团队Livestream commerce
  • KOL / KOC 种草 · 达人筛选与效果投放KOL / KOC seeding
03

渠道营销Trade Marketing

让专业渠道愿意推荐你Make the trade want you

让专业渠道愿意推荐你的酒。Make the professional trade want to recommend you.

  • 经销商培训与大师班 · WSET 认证讲师Distributor training & masterclasses
  • 新年份上市发布 · 策划与执行New vintage launches
  • B2B 品鉴会与展会支持 · UGCB / Vinexpo / ProWeinB2B tastings & trade fair support
  • 定制化酒庄游 · 产区行程与商务对接Customized winery tours
04

品牌营销Brand Marketing

让行业与消费者记住你Make the industry remember you

让行业与消费者记住你的品牌故事。Make the industry & consumers remember your story.

  • 品牌策略与定位 · 叙事与沟通策略Brand strategy & positioning
  • 内容制作 · 品牌 / 产品视频 · 图文 · 专访Content production
  • 公关与媒体 · 品鉴 · 发布会 · 专访PR & media
  • 高端活动 · 米其林星级晚宴与品鉴Premium events
Selected Cases

案例精选Selected Cases

镜头对准品牌的每一个高光时刻,我们只是那个认真的记录者。We point the lens at our clients' finest moments — and simply record them well.

新年份发布 · 珑岱New Vintage · Long Dai
Long Dai 珑岱
专访 · 玛歌Interview · Margaux
Château Margaux
酒展 · Vinexpo 亚洲Wine Fair · Vinexpo Asia
Vinexpo Asia
大师班 · Clos ApaltaMasterclass · Clos Apalta
Clos Apalta
晚宴 · 沙龙香槟Dinner · Champagne Salon
Champagne Salon
代运营 · 科尼伯乐Account Operation · Corney & Barrow
Corney & Barrow
Education & Certification

教育认证Education & Certification

作为 WSET 官方授权合作伙伴,我们提供线上线下结合的认证课程,覆盖从入门到进阶的完整学习路径——葡萄酒、清酒与产区专项课程。As an authorized WSET partner, we offer certified courses combining online and offline learning — from foundation to advanced, covering wine, sake and regional programs.

课程讲师均具 WSET Diploma 级专业认证与多年行业实践,学到的不仅是知识,更是与酒的相处之道。Our educators hold WSET Diploma-level credentials with years of industry practice — you learn not just knowledge, but a way of living with wine.

WSET葡萄酒与烈酒Wine & Spirits WSET清酒三级Sake Level 3 Bordeaux官方课程Official Course Rioja官方认证Official Program NZ官方认证Wine Certification Madeira产区课程Region Course Germany葡萄酒基础Wine Foundation Sommelier侍酒师课程Course
Resources & Strengths

资源与优势Resources & Strengths

十余年行业深耕,把渠道、媒体、客户与资质,织成一张可用的网。A decade in the industry, woven into a network of channels, media, clients and credentials.

01

渠道资源Channels

电商(抖音 / 京东)+ 线下(米其林餐厅 / 酒展)+ 社群全渠道覆盖。E-commerce, Michelin restaurants, wine fairs and communities — full coverage.

02

媒体资源Media

20 万 + 全平台粉丝,酒类头部媒体深度合作,内容自带流量。200,000+ followers across platforms, deep partnerships with leading wine media.

03

客户资源Clients

覆盖葡萄酒 / 烈酒 / 清酒全品类,合作拉菲、玛歌、白马、平古斯等国际名庄。Full category coverage — working with Lafite, Margaux, Cheval Blanc, Pingus and more.

04

资质资源Credentials

WSET / 波尔多等 8 大官方认证课程与教育体系。WSET and Bordeaux — 8 official certified courses & education systems.

Clients & Partners

客户与伙伴Clients & Partners

与时间站在一起的品牌,是我们的同行者。Brands that stand with time are our companions.

DBR Lafite拉菲
Château Margaux玛歌
Château Cheval Blanc白马
Château Pavie帕维
Clos Apalta蓝宝堂
Lapostolle拉博丝特
Catena Zapata卡帝娜
Dominio de Pingus平古斯
Perrot-Minot佩罗米诺
Luce麓鹊
Henri Giraud亨利吉罗
Long Dai珑岱
Château Brane-Cantenac布朗康田
Yering Station雅拉谷
Corney & Barrow科尼伯乐
Pernod Ricard China保乐力加
Penin Guide佩宁指南
Bettane+Desseauve贝丹德梭
Vinexpo葡萄酒展
Prowein葡萄酒展
Our Wine Selection

我们的酒Our Wines

我们把好的酒庄、好的年份,装进自己的选酒单里——在这里,遇见我们精心挑选的精品酒。We have curated our own selection of fine wines — the wineries and vintages we believe in.

精品酒零售 · 小程序商城 · 企业团购Fine wine retail · Mini Program · Corporate orders

酒点食分小程序码

📱 手机扫码进入小程序商城Scan with WeChat to enter our store

进入小程序商城Enter Our Store

手机微信内点击按钮直接跳转小程序。On mobile WeChat, the button opens the mini program directly.

Contact Us

联系我们Contact Us

无论您是品牌方、进口商,还是想找好酒的同行——欢迎来聊。Whether you are a brand, an importer, or a wine lover — let's talk.

合作伙伴 · B 端For Partners

品牌方 / 进口商 / 国际名庄For Brands & Importers

账号代运营、整合营销、教育认证——不论您是国际名庄、新锐品牌还是进口商,我们都能找到合适的合作方式。Account operation, marketing and education — we work with renowned wineries, emerging brands and importers alike.

合作伙伴(精选)Selected Partners

DBR Lafite · Château Margaux · Clos Apalta · Château Pavie · Dominio de Pingus · Corney & Barrow · Pernod Ricard China · Penin Guide · Bettane+Desseauve · Vinexpo

国内外账号Social Channels

国内 · 公众号 / 视频号 / 抖音 / 小红书 / B站 / 微博 — 酒点食分
国际 · Facebook / Instagram / YouTube / TikTok / X — AlcoHome China
China · WeChat Official Account / Channel / Douyin / Xiaohongshu / Bilibili / Weibo — AlcoHome
Global · Facebook / Instagram / YouTube / TikTok / X — AlcoHome China

联系方式Contact

📞 1326 433 6330(电话 = 微信)
📍 北京 · 广渠门
🕐 周一至周五 · 9:00 – 18:00
📞 +86 1326 433 6330 (WeChat same)
📍 Beijing, China
🕐 Mon – Fri · 9:00 – 18:00

买酒的人 · C 端For Wine Lovers

精选酒单 · 零售 · 团购Selected Wines

扫码进入小程序商城,或加我们微信一对一聊聊酒。Scan to enter our store, or add us on WeChat for a chat.

小程序码

扫码进入小程序商城Scan for our store

微信加好友

扫码加微信好友Add us on WeChat

买酒咨询 · 电话 / 微信Wine Enquiries · Tel / WeChat

1326 433 6330